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While speaking with a client about our work with corporate sales teams last week, I was met with a question that’s all too familiar: “Why would a company hire you to teach their employees how to use a recruiting website?”

This query highlights a common misconception at the corporate level that LinkedIns’ sole purpose remains recruitment. However, this perception is outdated and overlooks the platform’s evolution, particularly since Microsoft’s acquisition in 2016.

LinkedIn has transformed into a powerhouse tool for corporate sales teams and employees to generate warm leads and enhance brand value.


LinkedIn is now a critical channel for nurturing professional relationships, sharing industry insights, and positioning companies as thought leaders in their field.


Yet, despite its growth, some still view LinkedIn through a narrow lens.

This underestimation could be costing companies dearly, especially considering recent statistics about Gen Z’s emphasis on employers that provides growth and training opportunities.

Some leaders fear that empowering employees with LinkedIn training for social selling might encourage them to leave the company.

This fear is misplaced. Whether or not you offer LinkedIn training, an employee intent on leaving will leave.

The real value of LinkedIn training lies in its ability to foster brand advocacy.

When employees understand how to use LinkedIn effectively, they become brand ambassadors. They showcase their skills and expertise, which reflects positively on their employer and amplifies the company’s reach and reputation.

They showcase their skills and expertise, which reflects positively on their employer and amplifies the company’s reach and reputation. Moreover, employees actively sharing and engaging with their company’s content can significantly boost brand visibility.

According to social media data, employees who share their brand’s message are not just amplifying content—they’re also converting their audience at a rate six times higher than other methods.

 

 

 

By teaching corporate sales teams and other employees how to leverage LinkedIn for social selling, we’re not just preparing them for potential future roles elsewhere. We’re equipping them with the skills to increase their current company’s brand value, drive sales, and ultimately contribute to the company’s success.

 

The key takeaway?

It’s time to shift the narrative.

 

LinkedIn is no longer just a recruiting platform—it’s an invaluable resource for sales growth and brand building. Companies that recognize and capitalize on this will find themselves ahead of the curve, with employees who are not only skilled salespeople but also powerful brand advocates.

As the business world continues to evolve, so too must our understanding and use of platforms like LinkedIn. Investing in your employees’ LinkedIn expertise is more than just personal development—it’s about fostering a workforce that propels your company forward on all fronts.