It’s About Relationships
Building relationships with customers means conveying shared values that build an emotional connection.
By creating and promoting authentic connections between you and your customer, the Visibility Solutions Group builds stronger, more profitable customer relationships across the digital and social landscape.
I’ve spent the greater part of my career in corporate brand marketing, working with global brands including Nestle™ and Disney®, supporting privately-owned companies like Forbes Magazine Galleries and helping smaller start-ups launch and grow their brands digitally.
As a strategic thought leader, I have overseen countless traditional and digital campaigns, from complex website development and social activations to integrated campaigns including corporate events and consumer promotions. Introducing S.Pellgrino™ Natural Sparkling Mineral Water to its social audience and identifying and connecting Playtex Baby with new mom’s during the nighttime feeding, are just a couple of brands I have helped become digitally visible to their audiences.
Today, I lead a team of independent category experts to support the marketing needs of a broad array of clients, as well as promoting and speaking on the importance of being digitally visible, and the power of LinkedIn. Working with entrepreneurs, small business owners and executives, I build stronger customer relationships, crafting strategies that enable effective targeted communications that drive engagement and turn connections into conversations.
My interest and expert understanding of LinkedIn and social media platforms are often where my work begins, but soon expands into broader marketing, strategy and business-driving initiatives.
Favorite Color: Red
Favorite Dessert: Red Velvet Cake
Favorite Movie: Grease or The Sound of Music
Favorite Activity: Skiing with my family
Favorite Phrase: Living Dangerously Happy
Favorite Word: F***
Lila and Macy, my neurotic rescue pups
I have two adorable but neurotic rescue dogs; two amazing, world changing daughters, and one loving husband of 25+ years. I am a glass half-full personality, appreciate the beauty around me regardless of if I am in the mountains or in the city, and love being a business owner.
What We Do
Understanding where you are online, where you should be and what you should be doing. We take you from invisible to being visible.
Mastering the use of digital and social media—strategies and tactics for choosing and using the platforms, publishing relevant content, building relationship networks and more. Moving your connections into conversations.
Project planning through campaign management, covering all elements in driving business success
Our Clients Are Talking
Blaise Tracy, Love creating powerful programs to generate organizational growth, productivity, and cultural unity. I’ve seen the results, they’re spectacular!
Benita is a terrific talent. She is a driven professional that delivers on her promises with exceptional care and quality… she certainly has a pulse on the industry. Benita has a vision for her clients – and when she implements, it produces results.