About Benita
Chief Visibility Officer | Founder
I’ve spent the greater part of my career in corporate brand marketing, working with global brands including Nestle™ and Disney®, supporting privately-owned companies like Forbes Magazine Galleries and helping smaller start-ups launch and grow their brands digitally.
As a strategic thought leader, I have overseen countless traditional and digital campaigns, from complex website development and social activations to integrated campaigns including corporate events and consumer promotions. Introducing S.Pellgrino™ Natural Sparkling Mineral Water to its social audience and identifying and connecting Playtex Baby with new mom’s during the nighttime feeding, are just a couple of brands I have helped become digitally visible to their audiences.
Today, I lead a team of independent category experts to support the marketing needs of a broad array of clients, as well as promoting and speaking on the importance of being digitally visible, and the power of LinkedIn. Working with entrepreneurs, small business owners and executives, I build stronger customer relationships, crafting strategies that enable effective targeted communications that drive engagement and turn connections into conversations.
My interest and expert understanding of LinkedIn and social media platforms are often where my work begins, but soon expands into broader marketing, strategy and business-driving initiatives.
Favorite Color: Red
Favorite Dessert: Red Velvet Cake
Favorite Movie: Grease or The Sound of Music
Favorite Activity: Skiing with my family
Favorite Phrase: Living Dangerously Happy
Favorite Word: F***
Lila and Macy, my neurotic rescue pups
What Else
I have two adorable but neurotic rescue dogs; two amazing, world changing daughters, and one loving husband of 25+ years. I am a glass half-full personality, appreciate the beauty around me regardless of if I am in the mountains or in the city, and love being a business owner.
Favorite Color: Orange
Favorite Dessert: Tres Leche Cake
Favorite Movie: The Sound of Music and The Notebook (I know, I know…)
Favorite Activity: Road trips with my family or wine tasting
Favorite Phrase: Time is a thief
Favorite Word: Beautiful
Launching my career in research and retail insights, I worked as part of an integrated agency team leveraging research data to influence brand marketing campaigns. It was not long before I recognized that the customer experience was rooted in both their relationships with the brand and the perception derived from being associated with it. This became more apparent as the consumer experience rapidly moved into the digital and social media landscape.
An early adopter of digital and social media, I quickly learned how to utilize the changing marketing landscape to reach your audiences in new ways. Advancing my career, I moved into a brand management and promotions role where I coupled my research and insights background, with the growing digital tools to introduce customers to high-profile brands via social media including Deutsch Family Wine & Spirits, Pepsi, Nestle Waters USA and Subway, where I lead the launch of their national mobile SMS program.
In 2017, I shifted my priority to become the ‘Chief of Everything in Household Officer’ when my first son was born, then added to my “team” in 2019 with my littlest guy. This “pause” in my career, has enhanced my skills well beyond what I could have imagined. Staying home for my children has not only demonstrated how much a mother can achieve on very little sleep but has also fostered my resiliency and efficiency. I roll up my sleeves, get dirty, and can collaborate/negotiate with the toughest of personalities (toddler and adult tantrums included), to get things done.
I have continued to foster my interest and engagement in digital and social media, supporting small initiatives for local brands and retailers, and have continued to hone my skills, in creating engaging and entertaining social media content.
What Else
I’m an explorer at heart and would rather drive places then fly. I met my husband in the woods on an offroad trail run and, we have two amazing little boys and, a K9 Bloodhound. I have an outgoing personality, can’t resist a good dance party and, love being a boy Mom – it allows me to keep up with my love for adventures.
What We Do
Understanding where you are online, where you should be and what you should be doing. We take you from invisible to being visible.
Mastering the use of digital and social media—strategies and tactics for choosing and using the platforms, publishing relevant content, building relationship networks and more. Moving your connections into conversations.
Project planning through campaign management, covering all elements in driving business success
Our Clients Are Talking
Blaise Tracy, Love creating powerful programs to generate organizational growth, productivity, and cultural unity. I’ve seen the results, they’re spectacular!
Benita is a terrific talent. She is a driven professional that delivers on her promises with exceptional care and quality… she certainly has a pulse on the industry. Benita has a vision for her clients – and when she implements, it produces results.
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