Achieve More Effective Visibility

Master The Art, Science and Technology of Making Your Business More Effectively Visible to the Customers and Partners You Want Most.

The visibility Imperative

Visibility is about more than being noticed. It’s more than your SEO ranking, a flashy website or a catchy tagline. Effective visibility is about being recognized as the best answer to a problem, a need or a want that your customers—and potential customers—have.

Effective visibility requires presenting your business in the right way on the right digital platform for the right customer. It requires tactics that build genuine relationships. And it requires creative orchestration that brings all these moving parts together to present a clear understanding of who you are and what you offer.

Done right, visibility drives engagement; it separates your business from the rest.

Visibility is the difference between showing up and standing out.

Who We Help

The Visibility Solutions Group is focused on supporting the needs of solopreneurs and business owners wanting to increase their digital visibility, leverage todays social engagement tools and connect with their customers in a meaningful way.

Founded by Benita S. Samuels a thirty-year veteran of the New York marketing world, the Visibility Solutions Group leverages her extensive experience working on brands including Chapstick, S.Pellegrino and Liberty Mutual, applying it to clients looking for proven strategic thinking and recognized executional excellence.

The Visibility Solutions Group works with those who:

  • Recognize the need to enhance their digital presence
  • Understand that their customers look to the internet first when selecting a product, service or organization to engage with
  • Struggle to use digital media effectively and consistently
  • Are ready to unleash the power of digital media to connect and engage customers

What We Do

Understanding where you are online, where you should be and what you should be doing. We take you from invisible to being visible.


Mastering the use of digital and social media—strategies and tactics for choosing and using the platforms, publishing relevant content, building relationship networks and more. Moving your connections into conversations. 

Project planning through campaign management, covering all elements in driving business success


Brian L. Mack, Next-Gen Insurance Leader | Commercial Insurance Executive | Mentor | Proud Washingtonian

I was introduced to Benita and Visibility Solutions Group as I was approaching a pivotal transition in my career. Benita met me where I was, took her time to understand my goals, background and experience, and helped me craft a message, profile, and presence on LinkedIn that has repeatedly helped turn connections into conversations. Benita is a true treasure and resource for anyone looking to improve and increase their presence on LinkedIn. Thank you, Benita!

Katherine Nickerson, Showing fellow seniors how to retire better in the comfort of their own home by accessing equity to enhance their retirement. "Retire BETTER!" | NMLS #954775 | CO License 100047014

Benita is incredibly knowledgeable and easy to work with. With her help, we’ve increased our online presence and our clients are noticing. Her training has allowed us to maintain our platforms on our own. I cannot recommend her enough!

Wendy Handler, I provide personalized, concierge service to help clients find a home l Realtor Denver l LIV Sotheby's l $100K - $5MM+

Benita is incredibly knowledgeable and easy to work with. With her help, we’ve increased our online presence and our clients are noticing. Her training has allowed us to maintain our platforms on our own. I cannot recommend her enough!

Andrea Weule, Helping to create wealth and residual income through real estate investing | Chief Investment Officer

Benita was truly wonderful to work with. She showed me how to put my best foot forward with a solid plan of attack. She didn't push any latest greatest gimmicks, but focused on building a solid foundation for me and my business! I'd recommend Benita to anyone looking to grow their business and online presence.

Sarah Lewen, Chief Experience Officer (CXO) at Talkspace

Benita is the whole package… She has the breadth of experience—both agency-side and in-house—across all different industries and brands and brings this multidisciplinary experience and her digital marketing prowess to her own practice. Benita is truly a dream collaborative partner—oozing with warmth, wit, candor, and structure.

Jane Gottlieb, Acclaimed executive producer of premier broadcast, corporate and non-profit events and campaigns.

Benita's process is both intuitive and structured. She will encourage you to go outside your comfort zone a bit, especially if you are not a fan of self-exposure. Benita will unlock the hidden keys to a more powerful Linkedin presence, all the while customizing her approach to your needs, your professional status and your personal brand. If you do the work, the results are well worth it!

Ready To Get Started?

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